What does a hospitality culture consultant do?
Jason helps restaurant leaders align their vision, leadership, team culture, service standards, beverage programs, and guest experience.
Who does Jason work with?
Restaurants, new hospitality concepts, hotels, private clubs, wine distributors, beverage teams, and established businesses preparing for growth or change.
Can Jason help an existing restaurant?
Yes. He works with both new concepts and existing operations facing leadership, culture, service, positioning, or beverage-program challenges.
Does Jason travel for consulting engagements?
Yes. Jason is based in Savannah, Georgia, and works with hospitality businesses across the country.
What happens during the first meetings?
The engagement begins with two to three focused discovery sessions examining the vision, culture, team dynamics, guest journey, and obstacles affecting the business.
How long does a consulting engagement last?
The timeline depends on the scope, team, and goals. Each engagement begins with discovery and a custom recommendation.
What problems does a hospitality culture consultant solve?
Most of the problems that hurt a restaurant’s guest experience aren’t menu problems; they’re culture problems: high staff turnover, inconsistent service from shift to shift, a team that’s technically trained but not genuinely invested, or a concept that never had a clear identity to begin with. A hospitality culture consultant diagnoses which of those is actually driving the guest experience issues you’re seeing, then builds the systems, training, and leadership habits that fix it at the source instead of patching it shift by shift.
Can Jason help train restaurant managers and service teams?
Yes. Training covers both the service floor and the people leading it: onboarding new hires into the restaurant’s standards and philosophy, coaching managers on how to lead a shift and hold a team accountable, and working directly with service teams on guest interaction, recovery, and the details that turn a good meal into a memorable one.
Does Jason create wine lists and beverage pricing strategies?
Yes. This includes building a wine and beverage program from the ground up: sourcing and curating a list that fits the concept, setting a pricing strategy that balances guest value with margin, and training the service team to talk about and sell the program with confidence rather than just reciting it.
Can Jason help improve an existing wine program?
Yes. A wine program audit looks at whether the current list still fits the concept and the guest, whether pricing is leaving margin on the table or pushing guests away, and whether staff can actually sell it. From there, the program gets refreshed, repriced, and staff get retrained so the improvements hold.
Does Jason work with hotels and private clubs?
Yes. The same culture-building and wine program expertise that applies to independent restaurants applies anywhere guest experience and staff culture are the differentiators, including hotel food and beverage outlets and private club dining programs.
Are consulting engagements onsite or remote?
Both. Most engagements are a hybrid: onsite time for service floor observation, staff training, and wine program tastings, paired with remote work for strategy development, written materials, and follow-up coaching calls. The exact split is customized to the scope of the engagement.
What does a restaurant culture assessment include?
An assessment typically includes onsite observation of live service, conversations with staff and management, a review of current training and onboarding materials, a guest experience walk-through, and benchmarking against the goals the ownership team has for the property. It ends with a written summary of findings and a clear set of recommendations for next steps.
How much does hospitality consulting cost?
It depends on the scope. A single culture assessment, a full culture build-out, an ongoing retainer, and a standalone wine-program engagement are priced differently. The best next step is a short call to discuss what the property needs. Jason can then prepare a customized scope and quote.